Turbie Twist Super-Absorbent Hair Towels will now absorb even more water.

Turbie Twist, LLC has improved the functionality of the original Turbie Twist® by using Microfiber technology.

"Microfiber is a wonder fabric – it can hold up to 7 times its weight in water, now the Turbie Twist® is even more effective at absorbing the water from your hair after bathing", said Christina Cummings, Turbie Twist, LLC President. "We’ve taken the product to the next level in terms of function, but still kept the fashion element which I love."

Microfiber is a fabric made of polyester and polyamide fibers that are spun and then split into micro-sized strings that can be 100 -200 times thinner than a strand of human hair. The manufacturing process produces hooks and loops that produce a material that is extremely soft, absorbent and durable. The hydrophilic (water loving) polyamide fibers absorb and distribute water throughout the towel. Combining this technology with the “Twisting” motion of wrapping the turban maximizes the absorbency factor.

In addition to the superior absorbency (over cotton) Microfiber is also built to last - according to Cleanaide.com “A cotton towels appearance and functionality will be visibly reduced after 20 washes or so, microfiber can sustain 300 to 500 washes with very limited effect on the product.”

The microfiber Turbans will come in both solid and patterned versions and are available at Bed Bath and Beyond, CVS, QVC and Walgreen’s (price: $4.99- $9.99).

To learn more about Turbie Twist and its new products, visit http://www.TurbieTwist.com and find us on Facebook, YouTube, and Twitter.

About Turbie Twist, LLC

Turbie Twist, LLC is the sole manufacturer and distributor of the Turbie Twist® hair towel. The Turbie Twist® is smaller and easier to use than an ordinary bath towel that simply falls off.

The Turbie Twist® is a revolutionary product that allows one to be the ultimate multi-tasker while drying their hair. It’s unique twist and loop system makes it the hair towel that stays in place. Featuring a tapered design the Turbie Twist® allows for a perfect fit on all head sizes. It allows users to get dressed, apply make-up, and check email - all while drying their hair.